Carrying out audience survey on the programme, I’m A Celebrity Get Me Out Of Here

Geodemographics is profiling people based on where they currently live. Geodemographic systems estimate the most probable characteristics of people based on the area where they live.

ACORN is a geodemographic segmentation of the UK’s population which separates all the postcodes into 5 categories, 17 groups and 56 types. ACORN is used by many companies that advertise their products to the geographic that they think will buy their product, for example, luxury brands may send out leaflets to the richer spectrum of the ACORN scale, as this saves companies money. ACORN is free to use websites, this is an extremely powerful tool in advertising.

Demographics are also sometimes split into ABC1 and C2DE, A being the wealthiest and E being less well off, in the poorest parts of England and most likely not working and on benefits. ABC1 is to be considered middle class and above and C2DE is middle class and below.

Socioeconomics is the social research that studies how economic activity affects and is shaped by social processes. In general, it analyses how societies progress, stagnate or regress because of their local or regional economy, or the global economy. Societies are divided into 3 groups: social, cultural and economic.

Socioeconomics can be extremely useful in the media industry to classify the audience for witch your media product is aimed at, for example, a reality tv show may be targeted towards the social group, but a documentary on Antarctica could be targeted towards the cultural communities.

For example, the TV show, I’m A Celebrity Get Me Out of Here’s Socioeconomic and Geodemographic audiences are very mixed, as the show is very popular and has been since the year 2002 when the show was first aired on ITV. The show brings in all sorts of socioeconomic and geodemographic sets of people. The socioeconomics’ of the programme would be mainly from the social communities with fewer watchers from the cultural community’s and then some from the economic society. People who watch, I’m A Celebrity, love to talk about it and gossip at the workplace and with friends about the latest events, it is not a programme practically for the cultural communities as in general this community is usually working late or has other programmes to watch on the television instead it may also be the fact that the programme is on daily and it is sometimes a chore to watch every episode.

I’m A Celebrity, Geodemographics are mostly targeting C1 (lower middle class) and C2 (skilled working class) audiences, however, there is huge diversity with the shows geodemographics, for example there could be class A people watching (upper middle class) on the opposite spectrum there could well be a large proportion of class D (working class), however, the show is different as they bring in people from all of this Geodemographics and mix them together which is arguably why the programme is so successful.